What is a Virtual Customer Experience Center (VEC)?
Picture this: you step into a 3D environment and explore a company’s entire offerings as if you were physically there. Hotspots guide you to areas of interest, where you can interact with exhibits to trigger simulations to have a better understanding of their solutions, even intangible tech. Or chat with AI-powered virtual reps if you have any questions. With advancements in immersive technology and GenAI, today’s VECs can deliver a superfast, multi-sensory experience.
7 reasons to build a VEC for your enterprise?
VECs serve as an exceptional platform for showcasing your innovations and capabilities. They offer web-based, immersive simulations complete with spatial audio. By integrating GenAI-powered virtual reps, you add a conversational layer that acts as a tour guide, elevating the visitor experience. What’s more, the platform’s web-based nature ensures easy access from any browser and device, making it convenient for users to engage 24/7. Here are the top benefits of building a VEC
1. Showcase Solutions
Help buyers visualize how your solutions operate in an environment similar to their own, offering a comprehensive view of your offerings. For example, a logistics company can show how they automate a warehouse using autonomous robots, and how they run a shipping port with negligible humans using autonomous trucks.
2. Preview Future Innovations
Generate buzz by previewing your upcoming tech and solutions, giving prospects a glimpse of what’s next. 3D is an amazing way to showcase your concept; for example, a drone company building a use case to deliver medical supplies to hospitals in emergencies can show a use case in 3D.
3. Engaging Simulations
Provide hands-on understanding by letting buyers experience your solutions rather than passive observation, building trust in their real-world applicability. Imagine the power of a cloud computing company showing use cases like predictive maintenance for manufacturing in a factory, or how they power edge computing for healthcare in a hospital, or for a video analytics company to show how their solution manages smart inventory management in a retail shop or queue management in a 3D airport.
4. Break Travel Barriers
Widen your global customer reach. Let prospects experience your innovations and capabilities directly through your VEC.
5. 24/7 Easy Accessibility
With web-based access available around the clock, customers can explore and engage with your offerings at their convenience.
6. Enable Sales Teams
Equip your team with more than a pitch. Provide them with a unique tool to engage prospects in an immersive experience elevating engagement and conversion rates. They can show, navigate, and make the prospect almost virtually travel.
7. Go Green
Cut out the need for travel, reduce your carbon footprint, and align with sustainable business practices.
You can create a standalone VEC, or complement it to your existing Customer Experience Center. Virtual centers let you reach a global audience at their convenience. Plus, you get to offer realistic simulations that are not possible to show in a physical center due to space and lack of physical exhibits. Finally, it is an economical alternative to building a physical Customer Experience Center.